Built to stop doing the same job six times.

Divyansh Sharma writes essays and publishes them on Substack. For a while, publishing an essay was only the first step: he'd then sit down and manually rewrite the same idea into a LinkedIn post, a Twitter thread, an Instagram caption, a Threads post, a Bluesky post, and whatever else that week's distribution plan called for. Six versions of one thought, retyped by hand, every week.

That's the whole origin story. It wasn't a market gap he researched or a business plan he wrote first. It was a chore he was doing with his own hands often enough that automating it became worth the time, so he built the tool that does it instead.

Repurpose Studio is that tool: it reads an essay, writes the platform-specific versions in his own writing voice, narrates video and audio in his own cloned speaking voice, checks the results before anything goes out, and publishes on a schedule. It runs on his own machine, on his own essays, and is built and used by one person.